A Grid Advisory diagnostic · Free preview

Find the 20% of ARR you're leaking on pricing.

Most SaaS companies leave 20 to 40 percent of ARR on the table through unsophisticated pricing — misaligned value metrics, leaky discounting, absent enterprise paths. The Pricing Scorecard diagnoses your monetization across eight dimensions in under ninety seconds. Benchmarked against peers. Surfaced as quantified leaks.

The Scorecard
Run your free diagnostic
90 seconds No signup required 8 dimensions analyzed
Fetching pricing page
0.4s
Parsing tier structure & packaging
1.1s
Scoring value-metric alignment
0.9s
Running benchmark against peer dataset
1.3s
Quantifying leakage & generating report
0.8s
Pricing Scorecard — Preview

Mercato Analytics

Analyzed April 2026
B2B SaaS · Data Analytics
Est. ARR: €18M
0
/ 100 · Overall
Verdict
Middle of the pack. Meaningful leaks identified.

Your pricing is structurally sound on packaging and positioning, but is bleeding ARR through two specific channels: weak value-metric alignment and a missing discount floor. Combined estimated leakage exceeds four million euros annually.

Your score58
Peer average64
Top quartile78
i.
Packaging coherence
72OK
ii.
Value-metric alignment
45Weak
iii.
Tier gap logic
68OK
iv.
Feature gating
62Fair
v.
Discounting discipline
38Weak
vi.
Expansion pathway
61Fair
vii.
Pricing-page UX
55Fair
viii.
Competitive positioning
74OK

Top three revenue leaks

Total estimated leakage €4.2M 23% of current ARR
i.

Value-metric misalignment

Pricing scales per-seat, but product value scales with data volume processed. This creates (a) an expansion ceiling for heavy-usage accounts paying too little, and (b) churn risk for light-usage accounts paying too much per seat.
FixIntroduce usage-based overage on data volume, or migrate to a hybrid seat-plus-usage model.
Est. ARR impact
€2.4M
13% of ARR
ii.

Missing discount floor

12% of closed-won deals in the last twelve months had discounts above 40%. Standard deviation of discount percentage is 18 points — indicating no anchor, and reps negotiating from list without guardrails.
FixHard discount floor at 25% list, deal-desk approval required beyond, CPQ configured to block violations.
Est. ARR impact
€1.1M
6% of ARR
iii.

Enterprise path hidden

No visible Enterprise tier on the pricing page. "Contact us" is buried three clicks deep. Self-serve cap at €50k forces enterprise buyers down a low-friction path engineered for SMB — systematic undersell.
FixIntroduce visible Enterprise tier starting at €150k with clear anchors: dedicated CSM, SLAs, compliance, custom integrations.
Est. ARR impact
€0.7M
4% of ARR

This is the preview.

It scores what's publicly visible. The diagnosis works on what's real — your actual contract data, discount variance, expansion rates by tier. That is where the largest leaks usually hide.

Book a pricing diagnosis
01 — Scope

Eight dimensions.
One pricing system.

The scorecard analyzes your monetization across eight tightly coupled dimensions. A weak score in one area usually masks a deeper problem in another — the point is to surface the whole system, not polish individual pages.

i.

Packaging coherence

Is the good-better-best logic clean? Do tiers differentiate on outcomes, not feature lists?

ii.

Value-metric alignment

Does what you charge for scale with the value buyers perceive? The highest-leverage lever in SaaS pricing.

iii.

Tier gap logic

Are the jumps between tiers justified? Not too many, not too few. Do they map to real segments?

iv.

Feature gating

Are the right features behind the right paywalls? Expansion-driving features gated correctly?

v.

Discounting discipline

Floors, caps, approvals, deal-desk logic. Half of all pricing leakage hides here.

vi.

Expansion pathway

Are upgrades low-friction? Do downgrades bleed? Is net revenue retention engineered or accidental?

vii.

Pricing-page UX

Anchoring, objection handling, friction points, clarity under thirty seconds of attention.

viii.

Competitive positioning

Are you priced for the market you want, or for the one you used to be in?

02 — Pricing

Two ways to use the scorecard.

The preview finds the leaks visible from the outside. The diagnosis finds the ones hiding in your actual deal data — the numbers no public tool can see.

Preview
Free
One analysis per company domain / month
The self-serve diagnostic. Overall score, eight dimension scores, top three leaks surfaced.
  • Eight dimension sub-scores
  • Peer benchmark context
  • Top three revenue leaks
  • Shareable summary PDF
  • Cached results reshareable
Run the preview
Ongoing Support

Need pricing as a quarterly discipline rather than a one-time diagnosis?

The Fractional Operating Partner and Executive Advisory engagements are designed for exactly that — ongoing pricing support, deal-desk access, and quarterly strategic sessions.

See engagements
03 — How it works

Three steps.
Boring on purpose.

The scorecard is deliberately mechanical. Same methodology across every client, so the benchmarks compound in value over time and the findings are defensible in front of a board.

01

You paste a URL

Your public pricing page. Optional: upload anonymized discount and contract data for a sharper analysis.

02

We score it

Eight dimensions, peer-benchmarked against our dataset of 200-plus SaaS pricing pages. Quantified leakage with ARR estimates.

03

You fix the leaks

Either internally with the action plan, or by engaging us for the pricing sprint that ships the new model.

04 — FAQ

Sensible questions.

How accurate is the free scorecard?
Directionally correct, intentionally conservative. The preview uses only your public pricing page plus industry benchmarks, so the quantified leakage is a lower-bound estimate. The full report, which ingests your contract and discounting data, is where the real numbers live.
Is my data private?
The preview only uses data you publish publicly. For the full report we sign a mutual NDA before any contract or pricing data is shared. Your data is never used in other clients' benchmarks in an identifiable way — only aggregated into anonymized peer averages.
Who actually reads my report?
Sébastien Van Hoof, Grid Advisory's founding partner, reviews every full report before delivery. Pricing is not a problem to automate end-to-end — but a lot of the diagnostic work is, and that is where the tool earns its keep.
What if my pricing is already strong?
Then the scorecard confirms it. Most mature SaaS companies still score 70-82 out of 100 — the last 20 points are typically worth seven-figure ARR uplift in the form of expansion leverage, not a new tier.
Can the full report replace a pricing sprint?
No, and we will not pretend otherwise. The full report tells you what to fix. The pricing sprint (typically six to eight weeks) is where we actually ship the new model with your revenue leaders and engineering teams. The scorecard is the diagnostic, not the treatment.
Stop leaking

Want the real number?

Run the preview to get directional data in ninety seconds. Book a diagnosis when you are ready to work from your real numbers — not just the public signals.

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